Anime Culture
Scrolling Into Anime: How TikTok Became the Unlikely Gateway to a Whole New Fandom
TikTok didn't just change how we consume music and dance trends — it quietly became one of the most powerful anime recruitment tools on the planet. From viral fight scene clips to trending OSTs, short-form video is pulling millions of American Gen Z viewers straight into the deep end of anime fandom. Here's how it's all going down and what it means for the industry.